Environmental Scan - Industry Overview
Over the past decade, the banking and financial services
industry has experienced major changes in regulations, competition
and a significant decrease in market share. In 1945, banks held
58% of all the financial assets in the United States. That figure
declined to 26.6% in 1991 and it is project to be 20% in the year
2003. Traditional marketing, lending and management practices in
banking have also changed. Today sales and marketing skills are a
sought after trait and lending has become a commodity business
with customer loyalty changing with every interest rate swing.
Mergers, acquisitions and shrinking financial margins have caused
bank managers to examine the way they manage a smaller staff.
It is clear that banking is witnessing an end to the days of
limited entry, genteel competition and statutory protection. Banking
is entering a new era where the rules of the game will be unfamiliar
to many seasoned bankers and where good management will be needed in
ways that it has never been needed before. This environment of
confusion and new competition will require more attention to good
personnel management, especially in the areas of planning,
recruitment, training, motivation and retention.
The Vasa Group, Inc. is well positioned to help banks and other
financial organizations to plan and strategically position themselves
to be successful in this changing environment. The ability to focus on
and market the core capabilities of the bank will be the greatest test
the organization will face. They will need to maintain their leading
edge reputation on industry trends, program development and
The Vasa Group, Inc. is dedicated to work in close partnership with
financial institutions to help transform themselves to overcome the
roadblocks to success. Vasa is committed to helping reduce the
barriers between strategic vision and real marketplace results. This
is accomplished through the development of custom strategic plans,
tailored management programs and results oriented measurement systems.
One of the competitive advantages that Vasa enjoys is its
relationship and reputation within the industry. The principals have
been selected by over 20 state banker associations to design, develop
and deliver seminars and training programs. They have consistently
received outstanding ratings for their work from the participants and
In addition to a track record of successful assignments with state
and national banker associations, the principals have been engaged by
community banks, regional banks and major bank holding companies for
consulting, training, planning and management development programs.
These financial institutions vary in size from 50 million dollar
community banks to 3 billion dollar bank holding companies. The
principals are also authors of a recently published manual on
strategic planning which is being marketed nationwide.
The principals have worked hard to maintain a reputation as client
focused professionals with the highest ethical standards.